The term “community engagement” is something you hear often. But what exactly is it and how can it be applied to problem gambling prevention and treatment?
Northern Light sat down with Adina Black, MNAPG program manager, to better understand community engagement in the context of problem gambling.
NL: How would you define “community engagement?”
AB: Community engagement is about utilizing peoples’ lived experiences to understand the needs and priorities of a community, and to use that knowledge to inform what kind of efforts need to take place. For example, when you think about a business selling a product to a target audience, they have to develop it so it speaks to the audience directly — to make sure it’s what they want and that they’re invested in it. It’s the same with solving community health issues. You want to make sure that whatever solutions, programs and initiatives you’re developing, that the direct audience is going to benefit and partake. I like to use an analogy that illustrates this aspect of community engagement. Suppose someone came to you out of the blue with soup and said, “Take this, it will make you feel better.” You’d be hesitant because you haven’t been told what’s ailing you, if you’ll even like it or have an allergy to it. You’d be asked to take something without the soup giver knowing about your needs or how to address them.
NL: How do you apply this to problem gambling?
AB: If look at problem gambling, you want to include those impacted by the problem. Either people with gambling disorders, those who treat them, or family and friends impacted by people with gambling problems. You want them to be involved and informed to address the problem. Nobody can speak to the problem better than those who have lived experience.
Then you also want to determine the issues that are most impactful and harmful and what resources we can create to meet those needs. For example, is it to create a clinic? And if so, will people feel comfortable going to those services?
NL: Do you feel we’re at a critical point in orchestrating community engagement with problem gambling?
AB: Definitely. We’re at an interesting point in Minnesota right now with so much gambling legislation pending. It feels as though we’re watching a gambling addiction epidemic taking place. We’re at a point where we can really do something. Now is the time to build relationships with the various community organizations that can impact the range of social factors that contribute to problem gambling. They will be integral to preventing and treating the issue as it grows. As the opportunity to gamble expands, we will also notice an increase in those who deal with issues around gambling. It’s important to work collaboratively to get ahead of the storm. What can we put in place for prevention, education and bringing awareness? Are we making sure that people in a position to potential diagnose a gambling problem are screening for the disorder? And for those in the throes of gambling addiction, how can we give them access to treatment?
NL: What can you tell us about current community engagement efforts?
AB: Currently, our work is focused on communities most at risk, such as communities of color, certain ethnic groups and groups catering to young men. These are the groups that are, statistically, most at risk to develop problems with gambling. I’m connecting with several groups that represent and provide services to those communities.
NL: Are there other areas you plan to pursue in the future?
AB: Yes. We plan to connect with groups in religious communities as well as in the corrections arena to help identify more people who are vulnerable or who may be experiencing gambling disorder. We’re also open to hearing feedback from community organizations that we haven’t connected with yet. We’d love to explore new collaborations we can undertake together, better serve the community and ultimately help produce better outcomes for all Minnesotans.