Problem Gambling Awareness Month (PGAM) is a national campaign that takes place every March to increase public awareness of problem gambling and the availability of prevention, treatment and recovery services. It’s organized by the National Council on Problem Gambling (NCPG) in collaboration with state affiliates, healthcare providers and community organizations.
MNAPG communicated these important messages through a series of articles, emails and ads. We’re pleased to report that our 2025 PGAM efforts were the most extensive in our history, reaching more people than ever before. Some metrics highlighting this effort include:
- Total traffic to the MNAPG website was up 68% this past March compared to March 2024.
- There were approximately 75,000 MNAPG website views in March.
- In partnership with the Star Tribune, a four-email campaign resulted in more than 180,000 opens and more than 24,000 clicks.
- A native article in the Star Tribune (a form of advertising that’s designed to blend seamlessly with the content of a website or publication) had 1.3 million impressions (the number of times a piece of content is displayed to a user) and 3,201 clicks.
- A display ad on the Star Tribune website had nearly 3 million impressions and was clicked nearly 4,500 times.
- PGAM-related ads placed on Google Ads had 68,000 impressions and nearly 1,000 clicks.
- An email and ad placed in The Phoenix Spirit produced approximately 15,000 website visits.
- A public service announcement had 20 million impressions and was viewed 8.9 million times.
- MNAPG was featured on MPR News with Angela Davis on March 17.
Beyond these analytics, the important message is that we’re reaching more and more people, and educating them about gambling addiction.