The National Football League (NFL) will be launching an extensive, integrated league-wide responsible betting public awareness program designed to educate fans who choose to engage in sports betting to do so responsibly. The key message encourages people to play responsibly by sticking to a game plan, including setting a budget to know their limits, using licensed, regulated operators, and asking for help if they need it. The core message of the campaign’s creative is “Stick to Your Game Plan. Always Bet Responsibly.”

As part of this initiative, the NFL has made a multimillion-dollar, multi-year commitment to significantly expand its long-standing partnership with the National Council on Problem Gambling (NCPG). The NFL’s funding will enable the NCPG to launch a national grant program to fund enhanced services offered by local and statewide providers, as well as innovative prevention programs, including expansion of youth-facing curricula. The league’s support will also transform the national problem gambling helpline system and allow for the development of improved communications tools, including a new website,, that will provide the public with quick tips about betting safely and support resources for those in need.

“The National Council on Problem Gambling is pleased to partner with the NFL to shine a light on the importance of responsible betting,” says Keith Whyte, executive director of the NCPG. “With this partnership, we are able to exponentially enhance the NCPG’s ability to provide advocacy, awareness and assistance on problem gambling. The NFL’s far-reaching initiative demonstrates its strong commitment to being an industry leader in raising awareness. The league’s support of our advocacy efforts will help fund new communications initiatives, such as and a PSA about problem gambling, expand gambling prevention services where they are most needed, and modernize our National Problem Gambling Helpline operations with updated capabilities.”

The NFL is providing support to upgrade the National Problem Gambling Helpline system by raising criteria, improving call center technology, data collection, reporting, training and certification. A national helpline is crucial for prevention and safety, as well as connecting callers automatically with the appropriate state call center.

In addition to supporting impactful programs such as the helpline, NFL contributions will provide a wide range of additional benefits, including:   

• Critical investment in the foundation of a national safety net to prevent gambling addiction.

• Providing agility grants to state NCPG affiliates, nonprofits or other community organizations that can implement innovative problem gambling prevention programs in their local communities.

• Ongoing initiatives such as the league’s awareness and education marketing campaign to help fans and the public understand and use responsible betting techniques, and know where to get help.

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