The National Council on Problem Gambling (NCPG) recently released the first two public service announcements (PSAs) in its 52-year history. Each PSA features a distinct message for a key audience. One highlights the National Problem Gambling Helpline (1-800-GAMBLER) and the other shares tips about playing responsibly if you gamble. You can view the videos at here.
The National Problem Gambling Helpline PSA features a frustrated gambler who receives numerous texts related to a gambling loss, a large cash withdrawal, his daughter’s recital, a marketing promotion on his next bet and, finally, the suggestion from a friend to contact 1-800-GAMBLER. It concludes with his attending his daughter’s recital, seemingly starting on his way to recovery.
“The goal is to educate people that this number exists,” says Cait Huble, director of communications at NCPG. “Research shows that only 45 percent of people know where to get help for a gambling problem. Like any other crisis, the first priority is for people to know that help is available and how to access it.”
The second PSA shares tips for making sports betting safer with those who choose to gamble. It features a referee dropping into a conversation between two people discussing sports wagers. The referee explains that gambling can be fun, but also risky. The referee outlines several tips for safer gambling, including setting a budget, not chasing losses and teaming up with a friend to maintain accountability. NCPG’s responsible play website (ResponsiblePlay.org) is promoted at the end of the message.
Both PSAs are included in free public awareness toolkits made available to all stakeholders and for use within communities. The toolkits, available on the NCPG website (NCPGambling.org), include a full suite of fact sheets and social media assets for download.
Starting in September, NCPG began running paid ad campaigns for both PSAs. Ads appear on social media, YouTube and various other streaming channels. Cait says NCPG hopes to amplify the messages through operators, community health organizations and state affiliates.
There is no current budget for placing the ads on broadcast television, but there’s hope for that in the future.
“We’re excited to release these PSAs” says Cait. “As we receive feedback and learn how people are responding to the messages, we hope there will be opportunities for additional campaigns.”