MNAPG posed questions to Lori Kalani, DraftKings’ chief responsible gambling officer to learn more about DraftKings’ problem gambling efforts. Below are her responses:
MNAPG: We understand that My Budget Builder and My Stat Sheet are new responsible gaming (RG) tools for DraftKings. Can you share more about them?
LK: My Budget Builder guides customers through a simple process to set personalized entertainment budgets, reminders and limits. My Stat Sheet provides customers with a clear personalized snapshot of their play activity, including time spent, deposits, withdrawals, wagers and outcomes. Both are designed to help customers make informed decisions and play responsibly.
MNAPG: What information is included with alerts and does anything happen if a customer exceeds the limits they set?
LK: We proactively encourage every player to set budgets for their deposit amounts, play time and size of bets, and we provide access to a range of tools and resources with which they can engage. Customers receive reminders when they approach the limits they’ve set. If a limit is reached, the platform enforces it automatically—for example, preventing additional deposits or gameplay until the current limit resets. Once a limit is set, it cannot be increased or cancelled until the timeframe for the limit has ended. More restrictive limits can be added at any time.
MNAPG: How many customers are currently using some of DraftKings’ responsible gaming tools and resources?
LK: Since launching our Responsible Gaming Center in 2024—a centralized hub for all the DraftKings RG tools and resources available at rg.draftkings.com—more than 5.6 million customers have visited. Approximately 3.5 million unique customers have used My Stat Sheet since the industry-first tool was introduced early last year. This June, we launched our newest tool, My Budget Builder, and we expect usage to increase throughout the NFL season.
MNAPG: How do you help make customers aware that these tools and resources exist?
LK: We highlight responsible gaming tools and resources throughout the customer journey. Some examples include promoting RG tools and resources at onboarding, in-app messaging, emails and various campaigns throughout the year. Within the app and online, an RG shield icon appears at the top of the screen, making the DraftKings Responsible Gaming Center just one click away so that tools and resources are seamlessly available as part of the product experience. To mark this year’s Responsible Gaming Education Month, we launched an NFL sweepstakes that incentivizes customers who use tools like My Budget Builder and My Stat Sheet with the chance to win weekly NFL ticket prizes, culminating in a grand prize trip to the Super Bowl.
MNAPG: Do you work with any external organizations or researchers to improve your responsible gaming efforts?
LK: Yes. We work with organizations such as the Cambridge Health Alliance, BetBlocker, Evive, the Responsible Online Gaming Association (ROGA) and the International Center for Responsible Gaming. Our work with Cambridge Health Alliance includes expanding research on responsible gaming and facilitating new opportunities to educate customers about the tools and resources that are available to help them play responsibly. We also provide funding to the National Council on Problem Gambling. DraftKings’ State Council Funding (SCF) program provides annual donations to 35 state problem gaming councils across the country to support their work. Since announcing the SCF program in 2022, we have donated millions of dollars, including to the Minnesota Alliance on Problem Gambling. (Editor’s note: MNAPG used the funds provided by DraftKings to develop a pilot casino employee training program that’s currently being tested at Canterbury.)
MNAPG: Do you proactively identify customers who may be having challenges? If so, how is this done?
LK: We proactively encourage every player to set budgets for their deposit amounts, play time and size of bets, and we provide access to a range of tools and resources with which they can engage. We use modeling techniques and advanced technology, including machine learning, to help identify when someone may no longer be playing for fun, which is then reviewed by our Responsible Gaming team for further analysis.
MNAPG: Does DraftKings work with the other members of the Responsible Online Gaming Association (ROGA) to ensure that if one of your customers is given a time out or excluded that it is active across all the other platforms?
LK: Today, most jurisdictions where we operate maintain shared exclusion databases, which are distributed to all licensed operators. In some states, operators also contribute their own self-exclusion data. While there isn’t yet an industry-wide system among operators, through ROGA we have announced the creation of a centralized exclusion clearinghouse. The first phase will introduce a national shared self-exclusion list so that when a player self-excludes with one member operator, that exclusion will also extend across all ROGA member platforms.
MNAPG: How do you see your RG tools and resources evolving over the next 2–3 years?
LK: In the next few years, we expect RG tools and resources to further evolve through AI and personalization. Smarter technology will allow these tools and resources to adapt dynamically, making them even more intuitive and seamless to the customer.
MNAPG: How do you measure success in responsible gaming initiatives?
LK: We consider, among other things, adoption rates, customer feedback and independent evidence-based research as we continue to enhance our responsible gaming tools and resources. Success means responsible play continues to be embedded in the DraftKings experience for every customer.