Years in the making, NCPG has recently leased 1-800-GAMBLER as the new nationwide helpline number. With the significant increase in sports betting, it makes sense to use one number in the often-small amount of advertising space. While some states mandate that their own state helpline be included in any advertising that crosses their borders, Minnesota does not mandate the exclusive use of 1-800-333-HOPE. MNAPG agrees with this approach for sports betting. MNAPG will continue to use the Minnesota helpline number in its brochures and in-state only ads. Either way, the caller will be directed to the Minnesota vendor who handles the helpline. Until Minnesota decides to discontinue the HOPE number, MNAPG will support use of both numbers.
1-800-GAMBLER, the New National Helpline
