The Minnesota Conference on Problem Gambling takes place on Thursday, Sept. 19 at the Hilton Minneapolis/Bloomington. While we’re still finalizing the day’s sessions, here are some topics we plan to cover:
The intersection of gambling and suicide
Financial counseling for families
The impact of gambling on families
Community leader panel discussion about gambling
Update on sports betting legislation
National gambling attitudes survey results
Please check mnapg.org in the coming months for additional information about the conference as we solidify the agenda.
National Conference
The National Conference on Gambling Addiction & Responsible Gambling takes place in San Diego on July 17-19. The conference brings together world-class presenters to deliver powerful and insightful messages about problem gambling and responsible gambling. For more information and to register, visit ncpgconference.org.
The National Council on Problem Gambling (NCPG) is making significant improvements to the National Problem Gambling Helpline. The changes are expected to provide consistent standards across participating states and provide insights into those calling the helplines, ultimately making help more accessible to people in need of problem gambling information and support services.
There are four primary aspects to the modernization project, which began in 2021. The first was establishing a national helpline number, 1-800-GAMBLER, something that was initiated in 2022. The single national number means a reduction in the number of state helpline numbers that need to be listed in national gambling ads. It also ensures that anyone living in participating states will be automatically routed to their local state helpline when I dialing 1-800-GAMBLER.
The second part of the project is upgrading the technology. This involved improving telephony and routing systems, synchronizing text and chat data collection forms, and ensuring access to language translation for services for all contact centers within the National Problem Gambling Helpline Network. While this work isn’t flashy to the public, it ensures that everyone gets connected to their contact center efficiently and effectively, and that language is not a barrier to care.
The third portion of the project involves working with the 27 contact centers that comprise the network to help each one grow, standardize communication and training, and ensure the centers obtain accreditation with the appropriate governing body.
The final aspect of the project relates to data collection. NCPG is working with the various contact centers to get permission to gather specific helpline data. This will provide insights into trends about callers using the service and the reason for their call, ultimately allowing NCPG to better support advocacy efforts at the national and state levels.
NCPG’s Helpline Committee has developed more than 15 data points they’re seeking to obtain from the contact centers. Some of the information includes who is calling the helpline (family member, individual who gambles, etc.), the kind of gambling that has caused problems (sports gambling, lottery, etc.), and the type of referrals made (to treatment, to peer support, warm transfer to crisis services, etc.).
“This information will allow us to identify and forecast trends, which will inform state and national advocacy efforts,” says Jaime Costello, director of programs for NCPG. “For example, if we see that peer services are becoming a more common referral option, we’ll be able to help the states advocate for more resources. Data strengthens advocacy efforts.”
NCPG hopes to complete the initial stages of the National Problem Gambling Helpline Modernization Project by the end of the year and is hoping to extend the work beyond 2024. NCPG is seeking to secure additional or extended funding to ensure that the project can be continued through to completion. Funding for the National Problem Gambling Helpline Modernization has been provided by the NFL via the NFL Foundation.
Note: Minnesota will continue to advertise its own helpline number 1-800-333-HOPE (4673) for in-state messaging. If sports betting is approved, the NCPG helpline number will be used in ads to eliminate the need to have multiple numbers printed. Regardless of which number a Minnesotan calls, they will be connected to the state’s help center vendor.
Note: The following article was written by Bill Stein, MNAPG staff writer, for this year’s Problem Gambling Awareness Month theme: Every Story Counts.
Each March, the National Council on Problem Gambling recognizes Problem Gambling Awareness Month (PGAM). It’s an opportunity to raise awareness about problem gambling and promote prevention, treatment and recovery services. This year’s PGAM theme is “Every Story Matters.”
As one who’s chronicled the gambling struggles — and recoveries — of nearly 50 Minnesotans over the last 15 years, I believe in the power of stories to bring the reality of this addiction to light and to demonstrate how treatment can change lives.
There are an estimated 250,000 problem gamblers in Minnesota. And for every problem gambler, countless other people in their orbit are affected, including family members, friends and coworkers.
But numbers are one thing. The real impact that gambling disorder has on the lives of our neighbors, our parents, our siblings and our friends is quite another.
The stories of the people impacted by gambling addiction paint a more complete, human picture of the destruction this addiction can bring as well as the triumphs of those who have faced their demons and are living full, productive, satisfying lives.
Gambling addiction is an equal opportunity disorder. Virtually anyone – men or women, young or old, and those from every religion, race and socio-economic background – is at risk for developing a gambling problem.
The stories of Minnesotans I’ve documented have reflected this tapestry. Consider these:
• A member of the Navy, who was among the boots on the ground in the Middle East, was faced with the challenge of coming home and trying to match the excitement and high-tempo routine he had become accustomed. The closest adrenaline rush he could find was gambling. He eventually developed an addiction and accompanying depression before he found the help he needed.
• “Tim” became a kind of celebrity in his town after he won $500 in a church picnic at age of seven. He chased that high of winning for 34 years. Then he entered inpatient treatment for his gambling and has since turned his life around.
• “Jean” was the gambling addict you’d never suspect. She wasn’t a video gamer, didn’t like football pools and didn’t play the stock market. She didn’t even start gambling until she was almost 50. It took being fired from her job (from stealing money to support a gambling habit) and serving a lengthy prison sentence until she confronted her addiction and began her recovery.
• “Cecelia” was five months pregnant when she learned about her husband’s gambling activity. It ultimately became such a problem that he lost his job, the couple’s only source of income. She sought help from Gam-Anon, which helps those whose lives are negatively impacted by a problem gambler. She educated herself about her husband’s gambling addiction and ultimately left the roller coaster life her husband’s gambling had caused. She is now thriving, and working to support others who have been through what she has.
• “Dick” was a self-professed straight arrow, a regular church-goer and a good family man with a well-paying job in management. But once pressures drove him to make frequent visits to the casino, things changed significantly. Dick ended up with large credit card debts and owing the government thousands of dollars in taxes.
• “Lori” rarely gambled until work stresses and unresolved childhood trauma drove her to gamble as often as she could. In time, she put gambling ahead of her home, her husband, her kids and even food for herself. Depressed and suicidal, she’d planned to end her life until an eagle swooped over her car as she took her son to visit his grandmother. She saw the eagle as a sign of hope, went online to find help and learned of the successful recoveries that others had had. She subsequently started the 30-day inpatient gambling program at Project Turnabout in Granite Falls and turned her life around.
While each of these stories is unique, they often have a lot in common. I’ve found that many of the recovering gamblers we highlight have these characteristics:
• A big win early in their life that creates a high they “chase” for years.
• Their gambling often occurs with other mental health conditions. For example, a gambling addict may also experience substance or alcohol abuse.
• They are typically either: 1. An “escape gambler” who gambles to escape life’s problems, or 2. An “action gambler” who may appear egotistical, successful and outgoing, and often prefers to play games involving skill, such as poker or sports betting.
• Relapses are often stops along the way in their overall recovery process.
There many other similarities, such as lying about money and time spent gambling, stealing to acquire money and a preoccupation with gambling. Many of the gamblers I’ve profiled have also attempted suicide, sometimes several times.
What also comes through when sharing the stories of problem gamblers is the pain they feel for what their gambling has caused others. They regret the lies they’ve told, the gift money they’ve squandered, the retirement savings they’ve spent and the way they’ve prioritized gambling over family, friends, relationships and jobs.
These are good, well-meaning people. They often didn’t know there was such a thing as gambling addiction, and if they did, they weren’t sure how or where to get help. They struggled to find other people who understood them.
In the end, after speaking to so many people, I’ve come away with great admiration for those who have turned around their lives — and great hope that the many others currently suffering from this devastating disorder can eventually become success stories of their own.
Wanted: community leaders interested in helping to educate and advocate for those in their community experiencing problem gambling.
MNAPG is in the process of organizing problem gambling awareness training sessions for community leaders to whom others turn for advice. The training is free and assists community leaders in helping others find the resources they need if they have a gambling problem.
The goal is to help those who need treatment get it as soon as possible. Research shows that it often takes seven to ten years before someone with a gambling problem seeks help. The earlier someone gets treatment, the lower the likelihood they will endure financial ruin, lose jobs and relationships, or experience a despair that ends in suicide.
In addition to helping people get help, community leaders are also in a position to reduce the stigma associated with gambling addiction. The goal of community leader training is to increase empathy and build knowledge about available resources rather than to provide professional treatment.
MNAPG will be offering the free, six-hour online training in partnership with Jody Bechtold from The Better Institute. Jody is a professional coach, gambling addiction expert, international speaker and trainer, and a Myers-Briggs Type Indicator ® certified facilitator.
Those taking the training will learn:
• Who is at risk for gambling disorder.
• The impacts on the family from gambling disorders.
• The often-overlapping occurrence of mental health problems, substance abuse and suicide.
• The need to understand finances in gambling disorders.
• Why it’s important to understand gambling-motivated crime.
• Choices for recovery and healing.
Following completion of the six-hour training, trainees will meet with MNAPG and other trainees for a two-hour in-person session to address questions or concerns. MNAPG’s goal is to build a network of trained leaders around the state to inform what additional resources and training may be needed to build greater awareness about gambling addiction.
Those interested in this training or desiring to learn more should contact Adina Black at asblack@mnapg.org. Remember, this training is offered at no cost.
The key reason data collection is necessary is because many gamblers use multiple operators. Here’s a look at why:
Sports gamblers use multiple operators to get the best odds or to take advantage of frequent bonuses that are multiplied by the number of accounts they have. The graphic above from Oddschecker.com for a first-round NFL playoff game between Philadelphia and Tampa Bay is instructive.
A gambler shopping around will notice several gaps in the odds and promotional opportunities:
• If you are a Caesars customer and you want to bet on the Eagles to win, you would have to risk $160 to win $100 based on the -160 odds. However, by just taking a minute to open a DraftKings account, you would only have to risk $148 to win the same $100 due to the better odds of -148, a potential loss savings of $12 on a single bet.
• A DraftKings customer who wants to bet on the Buccaneers would win only $124 on a $100 wager, compared to winning $135 if they wager on Caesars.
• Finally, by signing up for the seven sportsbooks listed in the graphic (some states have 20 or more operators) there are over $3,000 in bonuses available to the gambler (see sign-up offers as noted at top of the image).
These differences in odds add up to a lot over time, and for someone struggling with their gambling, they may make much larger bets spread out over a dozen or more accounts, with each operator thinking they are only dealing with a recreational customer due to the lack of data visibility of the volume and frequency of their bets.
As states and gambling operators grapple with how to best identify gamblers exhibiting possible problem gambling behavior, the need to gather comprehensive, consolidated and anonymous gambler data is becoming increasingly apparent. This is particularly important because an individual’s gambling activity may be spread across a number of platforms and operators (see page 3), making it essentially impossible for an individual operator to obtain a snapshot of a gambler’s total spending.
ID Pair, a New Jersey-based organization whose mission is to create responsible gambling solutions for operators, state regulators and others, is developing tools to analyze the entirety of a gambler’s activity, providing a better opportunity for intervention.
“The task of a sports book is to make sure customers are behaving in sustainable ways,” says Jonathan Aiwazian, CEO and founder of ID Pair. “But how can they do that if they only see a fraction of the data?”
ID Pair performs two fundamental tasks. First, it anonymizes gambler data as it amasses it across gambling operators. Secondly, it runs an analysis on the “single view” of a gambler to identify high-risk behavior, thus allowing operators to send appropriate cautionary communications and reminders to the player.
“Ultimately, it’s a customer’s decision whether to embrace or ignore messages about high-risk behavior, but at least the operator can step in with actions that emphasize long-term health and sustainability,” says Jonathan, who previously worked for several operators and observed that they were limited in what they could see — hence the need for a system to bridge the gap in data from one operator to another.
Jonathan notes that operators have historically been protective of customer data and apprehensive about sharing it. However, he thinks that attitude is thawing in light of the need to cultivate a sustainable customer base. “I think that operators are seeing that it’s actually good for the industry and gives them a way to work together,” says Jonathan.
Europe, which traditionally has been years ahead of the U.S. when it comes to building tools to identify problem gamblers, has imposed regulations to ensure that operators work together. It may be that U.S. gambling operators can avoid the need for heavy regulation if they begin working together.
ID Pair works directly with regulators or operators, depending on the state and where the interest in strengthening consumer protections comes from. “It’s most beneficial when there’s legislative support so that regulators can create rules rather than start from scratch,” says Jonathan. “In states where there’s more backing, there’s more opportunity to do more with advancing responsible gambling.”
As Minnesota continues to consider legalizing sports gambling — along with casino gambling already in place — it’s an opportunity to establish a structure early on. “States just beginning to legalize more aspects of gambling have an early opportunity to create data that will help them understand how legalization is changing behavior, and ultimately inform future policy,” says Jonathan. “Without data, there is no visibility. If states creative incentives for operators to share information, it’s better for everyone in the end.”
For its efforts to promote responsible gambling, ID Pair received the Play Well Award from the Responsible Gambling Council and Flutter Entertainment, FanDuel’s parent company.
